Your audience exists. Reaching it is the problem.
360 Reach is 360Marketing’s managed WhatsApp campaign delivery division: choose Mass Blast, Local Action or Official — every campaign briefed, proofed, delivered and reported for you, without putting your own number or brand at risk.
Customers, members and past buyers already know your business — but ads keep charging you to reach them, and organic posts quietly miss them.
Advertising re-charges you every time you want attention — even from a database you already own. Direct messaging reopens that path at a known, prepaid cost.
Promotions, invitations and reminders compete with an endless feed — and lose.
A clearance blast, a launch invitation and a member update need different senders, formats and costs.
Communication only counts when execution is proven and reconciled.
No fixed sending method. No per-campaign re-quoting. Choose the route when the need is real.
A Reach Plan is a prepaid wallet of 360 Reach Credits. Every campaign draws from the same wallet — the route you choose decides how many credits each message uses.
These are not basic, standard and premium versions of the same service. Each route is built for a different campaign job — choose by objective, not by position on a menu.
Maximum volume at the lowest credit consumption. Text, or image + caption / document. Built for promotions, announcements and broad awareness.
A local sender your customers recognise, with tappable CTA buttons and quick replies. Built to convert attention into registrations, bookings and walk-ins.
The official WhatsApp Business Platform with approved message templates — your brand name carried on the sender header. Built for formal, high-trust communication.
| Compare | Mass Blast | Local Action | Official |
|---|---|---|---|
| Primary job | Broad, cost-efficient coverage | Turn attention into immediate action | Formal brand communication |
| Sender identity | Random Mix Sender IDsAssigned by campaign capacity — no specific sender selection. | Campaign-assigned Malaysia +60Campaign-assigned, not client-owned. | Approved Business Display NameNo automatic verification badge. |
| Format | Text, image + caption or document | Media + caption + CTA buttons | Approved WhatsApp template |
| Action path | Link within message copy | Clickable CTA buttons | Approved template buttons |
| Credit consumption | Text: 1 creditImage + caption / document: 1.5 credits. | 3 credits / delivered messageNo supported-media surcharge. | 6 credits / delivered messageNo approved-template media surcharge. |
| Typical delivery benchmark | 70–80% | 80–95% | Up to 99% |
We show realistic planning ranges upfront because a message being submitted by a sending system is not the same as WhatsApp confirming final delivery. Mass Blast and Local Action use campaign senders outside your own Official WABA identity. During high-volume sending, WhatsApp’s automated integrity and anti-spam systems may detect sending patterns, limit a sender, block a batch or prevent some submitted messages from reaching recipients — which is why the final delivered count can be lower than the submitted count.
Transparent delivery notice: These figures are historical planning benchmarks — not guaranteed outcomes. Even Official WABA is not 100% guaranteed. Actual delivery depends on recipient opt-in and number status, list quality, template and content approval, account quality, Meta/WhatsApp platform decisions, recipient availability and other system conditions. Final delivery status, rather than system submission, is used for campaign reporting and credit reconciliation.
360 Reach is the direct messaging division of 360Marketing — the team behind campaign delivery for Malaysia's leading brands.
Nissan
Oneworld Hanxin College
Pathlab
SkyWorld
SkyVogue Development
AUG Malaysia
IDRISSI
Suntrack
Mah Sing
Resorts World Genting
Selected past & present clients of the 360Marketing group, shown with reference to group campaign history — it does not imply every brand used 360 Reach. Logos remain the property of their respective owners.
View all clients & testimonials →
Explore 360Marketing for integrated solutions across campaign reach, engagement, automation and conversion.
Campaign screenshots are published with brand approval; recipient details are redacted. Results vary by industry, list quality and content.
Pick the job. We'll show the route built for it — and a Reach Advisor turns it into your personalised proposal.
Answer a few quick campaign questions on WhatsApp and receive your personalised proposal automatically in the same conversation. No commitment today.
You brief us once per campaign. Preparation, execution updates and closing records are managed as one service — not left for your team to coordinate.
Define the campaign need and audience.
We assess Mass, Local or Official for the job.
Approve message, media and destination.
Confirm the delivery period.
Execute with status updates.
Delivery record + credit statement.
CDR · Campaign Delivery & Reporting System. Sample is redacted; recipient numbers are masked.
WhatsApp Marketing help us to widen our search for more potential customers in a faster & effective way.
Nissan MalaysiaAutomotiveWhatsApp Marketing services helps our school brand appearance to the mass public and we have more enquiries and enrollment for the school. It gives a good impact in promoting a new brand.
IDRISSI International SchoolEducationWhatsApp Marketing service provided is a highly efficient way to connect to our customers with instant message delivery and also very cost effective.
Suntrack DevelopmentProperty360 Reach sends the campaign. GoWhere tracks the action. 360Connect manages the follow-up.
Give selected campaigns a measurable destination after the message: a mobile campaign page with a clear next step, so response becomes something you can count — not just hope for.
A branded click-to-chat link that opens your WhatsApp with a prepared enquiry — no number saving needed.
Direct responseAutomated replies, lead qualification and follow-up after the customer starts a conversation or submits a form.
Follow-upA managed WhatsApp marketing service. You activate one prepaid wallet of 360 Reach Credits, then run campaigns through three sending routes — Mass Blast for volume, Local Action for response, Official for brand identity. Every campaign is briefed, proofed, executed and reconciled by our team.
Campaigns are planned for your own consented customer, prospect or member database, subject to campaign review and applicable requirements. Before sending, we filter the list and identify active WhatsApp numbers, so credits are spent on people who can actually receive the message.
Mass Blast and Local Action do not use your existing WhatsApp number. Official requires an eligible WhatsApp Business Platform setup under your business, including an approved identity and message templates.
Sending bulk WhatsApp from your own number or an unmanaged DIY tool is the fastest way to get that number flagged, rate-limited or banned — and it takes your real business line down with it. 360 Reach sends through managed campaign senders or the Official WhatsApp Business Platform, with active-number filtering, sample proofing and delivery reconciliation, so your own number and brand identity stay protected while the campaign still goes out at scale.
No route can promise 100%, and we say so upfront. Planning references: Mass Blast typically 70–80% delivery, Local Action 80–95%, Official up to 99%. Credits are only deducted for successfully delivered messages, and every campaign closes with a CDR delivery report and credit statement.
Standard lead time is within 7 days per campaign after your brief and content are confirmed — including list filtering, message preparation and your approval of a sample proof.
A Reach Advisor will recommend the appropriate plan based on your campaign goal, route and estimated volume, then prepare a personalised proposal with pricing and validity.
Choose the fastest route for you: start in WhatsApp, or complete the web form and receive your personalised proposal through WhatsApp or Email.
Chat with a Reach Advisor on WhatsApp · enquiry@360marketing.my
Start directly in WhatsApp, or complete the web form and choose WhatsApp or Email delivery for your personalised proposal.
Answer a few quick campaign questions through WhatsApp. Your personalised proposal will be generated and delivered automatically in the same conversation.
Get Proposal on WhatsAppTakes about 2–3 minutes · Automated delivery
All specialist divisions, one Sales Team.
Level 41, Vista Tower, The Intermark,
348 Jalan Tun Razak, 50400 Kuala Lumpur.